“AI produces hallucinations”
It is not just the rules and channels of public communication that are changing at breakneck speed, but also the demands placed on companies. Janina Kovacs from the Mittelstand Digital Centre Bremen-Oldenburg and Reinhard Pfeiffer, owner of the Bremen PR agency 3F...
Understanding language
Digital voice assistants such as Siri and Alexa have been around for years, but such technology can also have applications in shipping. The Fraunhofer Centre for Maritime Logistics and Services (CML) has developed the “Mar FM” speech recognition system, which is by...
How do you communicate a crisis?
Hapag-Lloyd introduced a newsroom three years ago to accelerate its response to unique situations such as accidents and disasters. How does it work when there is a crisis? On 15 December 2023, Houthi rebels attacked the Al Jasrah container ship of Hamburg-based...
