Communication in flux
Does it make more sense for promising business communication to rely on good old personal contact, such as in meetings and at trade fairs, or should companies focus more on digital communication? And what challenges does the use of artificial intelligence (AI) as a...
“AI produces hallucinations”
It is not just the rules and channels of public communication that are changing at breakneck speed, but also the demands placed on companies. Janina Kovacs from the Mittelstand Digital Centre Bremen-Oldenburg and Reinhard Pfeiffer, owner of the Bremen PR agency 3F...
Understanding language
Digital voice assistants such as Siri and Alexa have been around for years, but such technology can also have applications in shipping. The Fraunhofer Centre for Maritime Logistics and Services (CML) has developed the “Mar FM” speech recognition system, which is by...
